_
Branding For Leaders Of Our Regenerative Future
The Regenerative Economy - defined by going beyond sustainability and mitigating harm to actively restoring and nurturing, and creating conditions where ecosystems and people can flourish - is on the rise. “Branding For Leaders of Our Regenerative Future” is designed for businesses, organizations, and projects that are carrying us forward through the cusp into a better era. Whether restoring landscapes, healing climate change, conserving resources, revitalizing through personal care, or upending inequality and injustice, we all have our part to play.
This class offers a simple framework. It gives leaders more focus and confidence to move forward with their message in the midst of disruptions and uncertainty. It sets them up for creative collaboration, from crafting a powerful, resonant message, to continuing to share it with the right people. It teaches the skills to define their unique purpose, and what’s most valuable to their community - whether they’re rebranding in a new category, expanding into a new brick-and-mortar location, launching for the first time, or building an innovative sub-brand.
This class gives the opportunity to avoid being wishy-washy and wasteful, and create direct impact with lasting value.
_
Next Session: Fall 2021
8 classes meeting over the course of 4 months
Tuesdays 12-1:30p EST
Every other week starting September 28
Classes are 90 min each, conducted over Zoom
_
Bonus
1 60-minute one-on-one consulting session for focused attention and feedback
_
Schedule
Class 01 — Immersion session: your objectives, challenge, and hypothesis
Class 02 — Intelligence tools: your approach to research
Class 03 — Narrative themes and opportunities: your context for storytelling
Class 04 — The customer: your target’s drivers
Class 05 — Story synthesis: your strategic platform and brand foundation
Class 06 — Style guidelines: your style guide (visual + verbal)
Class 07 — Interaction: your communications plan
Class 08 — Group presentations
_
Outcomes
You’ll finish this class with clarity on your purpose and your customers, your unique creative approach to your brand, and your plan to share your message with your community.
You’ll avoid overwhelm by developing simple, actionable systems to put it all in place throughout the class and afterwards.
You’ll build new connections with other leaders of our regenerative future, and feel a renewed sense of confidence.