Design. Research. Writing. Community Impact.

 

I’m a design strategist, researcher, and creative lead with over two decades of experience in research and cultural insight. My work spans personal care, environmental impact, education, and the arts.

Select clients include Apple, Microsoft, Dame Products, Deepak Chopra, FARM Rio, and Zaha Hadid Architects.

Check out my art practice.

 

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What I Offer

  • Research: Designing and conducting qualitative research that uncovers motivations, behaviors, and cultural context to ground strategic decisions.

  • Strategy: Crafting frameworks that define audiences, articulate values, and guide brand positioning to unlock meaningful connections.

  • Branding: Collaborating with creative teams to translate strategy into visual and verbal identities, digital experiences, and activation concepts that resonate.

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Select Clients and Collaborators

Apple | Microsoft | Deepak Chopra | Dame Products | Fur | FARM Rio | CAIR Coalition | Zaha Hadid Architects | Mother New York | Chandelier | Wolf Olins | Elephant | And many more

I’m always excited to connect with new partners who share a commitment to thoughtful, culturally engaged work that makes a difference. If you’re interested in collaborating or learning more, please reach out.

Photo by Seth Caplan, 2020

 
 
 
 
 
 
 
 
 
 
 
 

New business: Connect with Gili.