Listening. Systems. Relationality. Community Impact.
I am a design strategist, researcher, and creative lead with over two decades of experience navigating complex systems and cultural landscapes. My work is guided by the patterns of greater ecosystems and interspecies relationality, applying qualitative research and systemic visioning to help organizations—specifically those centered on land stewardship, education, and community wellness—navigate the future.
My practice spans personal care, environmental impact, education, and the arts. I leverage deep observation and ethnographic inquiry to flip unquestioned problems on their heads, creating comprehensive frameworks that inspire practical next steps and long-term resilience.
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What I Offer
Research: Designing and conducting qualitative research and ethnographic studies that uncover the essential nature of things—uncovering motivations, behaviors, and ecological context to ground strategic decisions.
Strategy: Crafting systemic frameworks that define audiences, articulate core values, and guide site-responsive positioning to unlock meaningful connections.
Systems Advocacy: Collaborating with stakeholders to translate abstract goals into succinct brand identities and communications strategies that disrupt standard narratives and resonate across digital and physical environments.
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Select Clients and Collaborators
I have partnered with global icons and grassroots pioneers to build foundational strategies that make a difference: Apple, Microsoft, The Outside Institute, Dame Products, The Chopra App, CAIR Coalition, Zaha Hadid Architects, HP, FARM Rio, Mother New York, Wolf Olins, and many more.
I’m always excited to connect with new partners who share a commitment to thoughtful, culturally engaged work that makes a difference. If you’re interested in collaborating or learning more, please reach out.
Project-Based Engagement & Policies
Photo by Seth Caplan, 2020