UNIFORM: Traplord x UNIFORM
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African ethical streetwear brand UNIFORM launched a new collection created by designer and platinum-selling rapper A$AP Ferg and his clothing line Traplord. At the same time, they released the documentary A$AP Ferg: Where Stars Are Born, which told the story of Ferb's experience visiting the UNIFORM factories in Africa.
UNIFORM invited me to join the team to build awareness for this project, and establish UNIFORM's distinct creative edge amongst the sea of options in the ethical fashion market. For the brand foundation and identity, we designed a world rooted in pride and cultural vibrance. The foundation guided development of the brand promise, personality, manifesto and style guidelines, and helped guide development of the brand's online store, pop-up shop, emails, and social media presence. The film launched on Tidal, reaching over 1.3 million viewers in a single month.
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Independent brand foundation design, and strategic development of the style guide in collaboration with UNIFORM.
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Design: Muwuso Mkochi, Cynthia Ratsabouth; Copywriting: Marisa Aveling; Photography: Daniel Arnold, Renell Medrano
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Images by Daniel Arnold and Renell Medrano courtesy of UNIFORM