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For decades, Deepak Chopra has been a leading voice in health and wellness. In 2020, amid a rapidly changing global landscape, the Chopra Center sought to reposition and rebrand to resonate with a growing, wellness-engaged audience.
We joined forces with Dan + Jason + Co to partner directly with Deepak and his leadership team, developing a refreshed brand strategy and experience across every touchpoint. This work modernized Chopra’s voice, visual language, and customer experience—strengthening its cultural relevance during a time when health and mindfulness had never been more essential.
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Highlights:
Partnered with Chopra leadership to reimagine brand strategy and experience
Designed a multi-touchpoint brand refresh for an evolving wellness audience
Elevated cultural relevance of a legacy wellness leader during the pandemic
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Research: Gilian Rappaport; Brand Strategy: Dan Spiegel, Gilian Rappaport; Art and Design Direction and Creative Development: Dan + Jason + Co
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Images courtesy of Chopra and Dan + Jason + Co