HP: Unstandardize Learning
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At the start of a lengthy relationship, gyro helped HP establish itself as a brand synonymous with reinvention. In offering a suite of education solutions and products designed to deliver outcomes for students, it was living up to this promise.
After uncovering the aspiration of teachers to make education less standardized and more flexible, collaborative and dynamic, we positioned HP as their ally, providing tools that “unstandardize” learning. We created an awareness campaign centered on an anthemic video, which garnered over 5.6 million views on YouTuBe and was honored by The Drum. This campaign was also deployed across the brand and its partners' digital hubs and social media accounts, events like Bett Show, and print advertising.
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Strategy on audience understanding, creative platform, activation, video, digital, print at gyro in collaboration with HP.
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Chief Strategy and Innovation Officer: Auro Trini Castelli; Director of Communications and Digital Strategy: Sean Bonthuys; Global Strategy: Gilian Rappaport; Chief Creative Officer: Christoph Becker; Executive Creative Direction: Ronny Northrop
