_
The Capital Area Immigrants’ Rights (CAIR) Coalition is a Washington, D.C.–based nonprofit at the forefront of challenging the disproportionate immigration detention and deportation consequences of state criminal convictions.
CAIR Coalition invited me to consult on a pioneering initiative to expand access to impact litigation and criminal legal counsel—aimed at strengthening legal precedents protecting immigrant rights in the United States. Through strategic research and positioning, I named the initiative The Impact Litigation Lab, highlighting its spirit of experimentation, innovation, and resource sharing.
This foundation guided the program’s rollout across its website, email communications, events, and social media, establishing the Lab as a critical hub for advancing immigrant rights and shaping legal strategies nationwide.
_
Highlights:
Brand strategy and naming for CAIR Coalition’s Impact Litigation Lab
Positioned initiative as an experimental hub for legal innovation and advocacy
Guided rollout across digital, event, and social platforms
Advanced awareness of immigrant rights through impact litigation resources_
_
Images courtesy of CAIR Coalition and the Immigration Impact Lab.